ISC392 : Marketing and Entrepreneurships 3 (3-0-6)
Marketing theory, concept, and importance for application in product design and development, product launching. Utilization of significant market information and marketing research emphasized on trends in market environment and consumer behaviors for strategic planning to successfully achieve the target market and to build or create competitive advantages, innovation and intellectual property, writing business plan, marketing plan, financial plan, production plan, and human resource management plan, funding sources for product development and the dawn of business, related law for entrepreneurship, and field trips.